Understanding Luxury Fashion
From Emotions to Brand Building
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
| ISBN: | 9783030256531 |
|---|---|
| Sprache: | Englisch |
| Produktart: | Gebunden |
| Herausgeber: | Cantista, Isabel Sádaba, Teresa |
| Verlag: | Springer Nature EN |
| Veröffentlicht: | 19.11.2019 |
| Untertitel: | From Emotions to Brand Building |
| Schlagworte: | Aesthetics B Branding Branding (Marketing) Brands & branding Business & the environment; ‘green’ approaches to business Business Ethics Business and Management Business ethics & social responsibility Consumer behavior Corporate Social Responsibility Industrial management—Environmental aspects Industries Luxury Luxury goods industry Management Management science Marketing Motivation research (Marketing) Philosophy: aesthetics Sales & marketing Social responsibility of business Sustainability Management |
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