Trust in Mobile Payment Services
In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential success factor of its market acceptance.
What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding the use of mobile payment services, Andrea Bauer will analyze in the present work.
| Autor: | Bauer, Andrea |
|---|---|
| ISBN: | 9783849545208 |
| Sprache: | Englisch |
| Seitenzahl: | 136 |
| Produktart: | Gebunden |
| Verlag: | tredition |
| Veröffentlicht: | 03.06.2013 |
| Untertitel: | On the role of trust in regard to the construction and communication of a mobile payment service |
| Schlagworte: | Deutsche Telekom Digital Payment Mobile Payment Mobile Services PayPal Payment Process Service Design Trust Vodafone |
ANDREA BAUER ist eine deutsche Technokratin, Transhumanistin und Ephemeristin. Zur Entwicklung von digitalen bzw. mobilen Diensten arbeitet sie als Beraterin mit aufstrebenden Start-Ups und etablierten Unternehmen. Andrea Bauer lebt in Berlin. www.andrea-bauer.com