Tribal Marketing, Tribal Branding
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
| Autor: | Richardson, Brendan |
|---|---|
| ISBN: | 9781349350094 |
| Sprache: | Englisch |
| Seitenzahl: | 184 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 01.01.2013 |
| Untertitel: | An expert guide to the brand co-creation process |
| Schlagworte: | Ethno-Marketing brand branding marketing |
Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.