The Relevance of Crowdfunding
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
| Autor: | Scholz, Nadine |
|---|---|
| ISBN: | 9783658098360 |
| Sprache: | Englisch |
| Seitenzahl: | 86 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Veröffentlicht: | 09.06.2015 |
| Untertitel: | The Impact on the Innovation Process of Small Entrepreneurial Firms |
| Schlagworte: | Crowdfunding Ecosystem Development Cycle Early Market Entry Entrepreneurial Finance New Venture |
Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.