The Reign of the Customer
Customer-Centric Approaches to Improving Satisfaction
| Autor: | Fornell, Claes Hult, G. Tomas M. Morgeson III, Forrest V. VanAmburg, David |
|---|---|
| ISBN: | 9783030135614 |
| Sprache: | Englisch |
| Produktart: | Gebunden |
| Verlag: | Springer Nature EN |
| Veröffentlicht: | 28.03.2020 |
| Untertitel: | Customer-Centric Approaches to Improving Satisfaction |
| Schlagworte: | B Branding Branding (Marketing) Brands & branding Business Strategy/Leadership Business and Management Consumer behavior Leadership Management Management science Marketing Motivation research (Marketing) business strategy |
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