The Power of Customer Experience
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
| Autor: | Newman, Martin |
|---|---|
| ISBN: | 9781789667875 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 264 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.05.2021 |
| Untertitel: | How to Use Customer-centricity to Drive Sales and Profitability |
| Schlagworte: | CX Consumer engagement Customer engagement Customer feedback Customer focus Customer journey Customer service Shareholder value |
Martin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page). He is also the co-author of 100 Practical Ways to Improve Customer Experience , which was shortlisted in the Business Book Awards 2019.