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Advertising is everywhere. You find advertisements in magazines, on television, on the Internet, on billboards, on the radio, or in your mailbox. It comes in form of posters, short films, pop-ups, emails and brochures. People look at these advertisements differently. While some might see them as useful information, others view them as annoying and superfluous or simply as a manipulation of the consumer. However, the success of a good advertising campaign is undisputed. What causes the customer to buy the advertised product? Good and strategic copywriting plays a vital role in consumers’ choices.
Autor: Mucundorfeanu, Meda
ISBN: 9783981514285
Sprache: Englisch
Seitenzahl: 100
Produktart: Kartoniert / Broschiert
Verlag: Hochschulverlag Mittweida
Veröffentlicht: 20.07.2017
Schlagworte: advertisement billboards information magazines posters television