The 20 Ps of Marketing
A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
| Autor: | Pearson, David |
|---|---|
| ISBN: | 9780749471064 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 336 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.12.2013 |
| Untertitel: | A Complete Guide to Marketing Strategy |
David Pearson has spent over 40 years defining marketing strategy and has worked for multinationals, start-ups and brands such as Sony, Procter & Gamble, Mars, Pillsbury and Pentland. He is the only person in the UK to have received the following honours: Fellow of the Marketing Society, Fellow of the Royal Society of Arts, Fellow of the Chartered Institute of Marketing, Elected to the Marketing Hall of Fame, Member of the Marketing Group of Great Britain and Liveryman of the Worshipful Company of Marketors.