Strategic Creativity
A Business Field Guide to Advertising, Branding, and Design
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
| Autor: | Landa Robin |
|---|---|
| ISBN: | 9781032137797 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Taylor and Francis |
| Veröffentlicht: | 02.06.2022 |
| Untertitel: | A Business Field Guide to Advertising, Branding, and Design |
| Schlagworte: | Advertising BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Workplace Culture Business & Economics / General DESIGN / Graphic Arts / Advertising DESIGN / Graphic Arts / Branding & Logo Design DESIGN / Graphic Arts / Commercial & Corporate Economics Graphic Design Management: leadership & motivation Management: leadership and motivation Organizational theory & behaviour Organizational theory and behaviour Research & development management Research and development management The arts: general issues The arts: general topics |
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