Rhetorical Audience Studies and Reception of Rhetoric
Provide fresh ways of conceptualizing and assessing audience responses Documents the benefits of audience research for rhetoricians Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media
| ISBN: | 9783319871233 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 339 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Kjeldsen, Jens E. |
| Verlag: | Springer International Publishing |
| Veröffentlicht: | 11.09.2018 |
| Untertitel: | Exploring Audiences Empirically |
| Schlagworte: | Audience Conjectures Political Commentary and rhetoric Rhetorical Audience Studies media and communication studies media reception studies political communication political rhetoric political television advertising rhetoric of music speech-making and rhetoric |
Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia . Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.