Researching the Changing Profession of Public Relations
This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.
This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.
| Autor: | Carayol, Valérie Okay, Aydemir Tench, Ralph |
|---|---|
| ISBN: | 9782875740564 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 333 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Peter Lang AG, Internationaler Verlag der Wissenschaften |
| Veröffentlicht: | 21.08.2013 |
| Schlagworte: | Aydemir Carayol Changing Profession Public Ralph Relations digitalized world institutionalization professionalization |
Prof. Aydemir Okay is Professor and Dean in the Faculty of Communication, Istanbul University, Turkey, where he was previously head of the public relations department. He has published six books and numerous papers in national and international academic journals and has taught, as an invited professor, in several renowned universities. Prof. Valérie Carayol is Professor at the Institute of Information and Communication Sciences, Bordeaux 3 University, France. She is Director of the Research group MICA, dedicated to communication sciences and art, and edits the French academic journal Communication and Organisation, founded in 1992. She is President of EUPRERA. Prof. Ralph Tench is Professor of Communication Education and Director of PhD programmes for the Faculty of Business and Law at Leeds Metropolitan University, UK, where he was formerly subject head for Public Relations and Communications. He is Chair of the Scientific Committee for EUPRERA.