Procurement Marketing
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
| Autor: | Koppelmann, Udo |
|---|---|
| ISBN: | 9783642084133 |
| Sprache: | Englisch |
| Seitenzahl: | 184 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Berlin |
| Veröffentlicht: | 03.12.2010 |
| Untertitel: | A Strategic Concept |
| Schlagworte: | Beschaffung Beschaffungsmarketing Business Einkauf Entscheidungsorientierung Logistik Marketing decision orientation logistics procurement |