Price Elasticity
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
| Autor: | Friedel, Evelyn |
|---|---|
| ISBN: | 9783631647059 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 185 |
| Produktart: | Gebunden |
| Verlag: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Veröffentlicht: | 28.10.2014 |
| Untertitel: | Research on Magnitude and Determinants |
| Schlagworte: | Determinants Elasticity Evelyn Fassnacht Friedel Magnitude Martin Preiselastizität Preisgestaltung Preisresponsefunktion |
Evelyn Friedel studied Business Administration at the University of Mannheim (Germany) and at Pepperdine University in Malibu (USA). She concentrated her studies in Marketing, International Management and Business Psychology. After having worked as a strategy and pricing consultant in Germany and the USA, she is currently engaged as a Strategic Pricing Manager in the healthcare industry.