Powerful B2B Content
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
| Autor: | Flashman, Gay |
|---|---|
| ISBN: | 9781789661019 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 288 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.01.2020 |
| Untertitel: | Using Brand Journalism to Create Compelling and Authentic Storytelling |
| Schlagworte: | B2B customer engagement B2B marketing Brand journalism Brand storytelling Brand trust Content marketing Sales funnel business and marketing entrepreneurship products and services |
Gay Flashman is a former television news journalist for the BBC, Sky and ITN, based in the UK, where she was Managing Editor of Channel 5 News and Channel 4 News. She is the founder of Formative Content, a global digital marketing and communications agency, which develops content strategy and output for clients including Microsoft, Coca-Cola, Tata Consultancy Services and the World Economic Forum .