Platform Strategy for Global Markets
Explains global platform strategies based on academic research Provides case studies on platform firms and global ecosystems of diverse industries Integrates academic theories and business practices
| Autor: | Tatsumoto, Hirofumi |
|---|---|
| ISBN: | 9789813367913 |
| Sprache: | Englisch |
| Seitenzahl: | 344 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Singapore |
| Veröffentlicht: | 10.02.2022 |
| Untertitel: | Strategic Use of Open Standards and Management of Business Ecosystems |
| Schlagworte: | Automobile Electronics Business Ecosystem Global Markets Mobile Communication Systems Open Standards Personal Computers Platform Strategy Semiconductor Equipment |
Hirofumi Tatsumoto, Graduate School of Business Sciences, University of Tsukuba