Participation Marketing
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
| Autor: | Brito, Michael |
|---|---|
| ISBN: | 9781398693937 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.01.2021 |
| Untertitel: | Unleashing Employees to Participate and Become Brand Storytellers |
| Schlagworte: | brand loyalty brand storytelling co-creation comm daina depts employee engagement improve employee individual employees self-same |
Michael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.