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Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Autor: Brito, Michael
ISBN: 9781398693937
Auflage: 1
Sprache: Englisch
Seitenzahl: 256
Produktart: Gebunden
Verlag: Kogan Page Ltd
Veröffentlicht: 03.01.2021
Untertitel: Unleashing Employees to Participate and Become Brand Storytellers
Schlagworte: brand loyalty brand storytelling co-creation comm daina depts employee engagement improve employee individual employees self-same
Michael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.

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