Names in Times of Crisis

This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, and new branding and communication strategies in critical times. The volume focuses on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems regarding energy supplies, the increased migration, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.