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Explores how market actors working with in an international business setting are trying to create markets of morality across nations Provides real life case studies and empirical evidence based on interviews with practitionersConceptualizes markets as interconnected in structure, actors and activitiesAllows readers to consider how morality can be established in the arena of markets
Autor: Cerne, Annette
ISBN: 9783319759807
Sprache: Englisch
Seitenzahl: 219
Produktart: Gebunden
Verlag: Springer International Publishing
Veröffentlicht: 29.11.2018
Untertitel: The Creativity of International Business Discourse
Schlagworte: business and society business comminication corporate social responsibility interconnection market morality market structure
Annette Cerne is a Senior Lecturer and Researcher at Lund University, Sweden.