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This SpringerBrief  brings order  to the wealth of research studies that contribute to shape our understanding of on-line social networks (OSNs)  lurking phenomena. This brief also drives the development of computational approaches that can be effectively applied to answer questions related to lurking behaviors, as well as to the engagement of lurkers in OSNs.  All large-scale online social networks (OSNs) are characterized by a participation inequality principle, i.e., the crowd of an OSN does not actively contribute, rather it takes on a silent role. Silent users are also referred to as lurkers, since they gain benefit from others' information without significantly giving back to the community. Nevertheless, lurkers acquire knowledge from the OSN, therefore a major goal is to encourage them to more actively participate.  Lurking behavior analysis has been long studied in social science and human-computer interaction fields, but it has also matured over the last few years in social network analysis and mining. While the main target audience corresponds to computer, network, and web data scientists, this brief might also help increase the visibility of the topic by bridging different closely related research fields.  Practitioners, researchers and students interested in social networks, web search, data mining, computational social science and  human-computer interaction will also find this brief useful research material .
Autor: Interdonato, Roberto Tagarelli, Andrea
ISBN: 9783030002282
Sprache: Englisch
Seitenzahl: 93
Produktart: Kartoniert / Broschiert
Verlag: Springer International Publishing
Veröffentlicht: 19.11.2018
Untertitel: Principles, Models, and Computational Methods
Schlagworte: centrality influence propagation lurkers lurking behavior analysis passive users ranking silent users user engagement vicarious learning