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Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.
ISBN: 9783110656077
Auflage: 1
Sprache: Englisch
Seitenzahl: 401
Produktart: Gebunden
Herausgeber: Byrd, Vance Malakaj, Ervin
Verlag: De Gruyter
Veröffentlicht: 20.01.2020
Schlagworte: Book Studies Cultural Studies German Literature Media Studies

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