Managing Online Reputation
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
| Autor: | Pownall, Charlie |
|---|---|
| ISBN: | 9781137382290 |
| Sprache: | Englisch |
| Seitenzahl: | 236 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 30.09.2015 |
| Untertitel: | How to Protect Your Company on Social Media |
| Schlagworte: | Online Reputation Risk Management Social Media Strategy: Brand brand marketing online public relations reputation |
Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.