Interpretations of Luxury
Exploring the Consumer Perspective
| Autor: | Turunen, Linda Lisa Maria |
|---|---|
| ISBN: | 9783319869483 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Nature EN |
| Veröffentlicht: | 17.05.2018 |
| Untertitel: | Exploring the Consumer Perspective |
| Schlagworte: | B Branding Branding (Marketing) Brands & branding Business Business and Management Commerce Consumer behavior Economics Emerging Markets/Globalization Globalization Industries International business Luxury Luxury goods industry Management science Marketing Market research Markets Motivation research (Marketing) Sales & marketing trade |
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