International Perspectives on Business Communication
Europe, with its historical and cultural traditions, its economic challenges and its rich variety of languages, is involved in the globalization process. Globalization, however it is defined, gives rise to different issues in business communication which must be analyzed, described and, last but not least, integrated into academic teaching. This volume consists of 16 contributions on the topics Americanization and Globalization, Analyzing Professional Interaction, New Communication Technologies, Teaching Language through Business Content, Intercultural Teams and English and other Languages in Business. These themes drew together scholars, educators and practitioners from around the world for the European Convention of the Association for Business Communication held in Dresden in 2001.
| ISBN: | 9783631393260 |
|---|---|
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Veröffentlicht: | 07.03.2003 |
| Untertitel: | From Past Approaches to Future Trends |
| Schlagworte: | New technologies technic trend |
The Editors: Gina Poncini teaches communication in multilingual business contexts at the University of Lugano, Switzerland, and is currently Vice President Europe of the Association for Business Communication. Axel Satzger, graduate degree (M.A.) in German and Russian Studies; since 1994 Chair of Applied Linguistics and Languages for Specific Purposes, Faculty of Linguistics and Literature, Technical University of Dresden.