Innovative B2B Marketing
New Models, Processes and Theory
Illustrates new approaches, models and solutions to help deal with any B2B marketing challenge
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
| Autor: | Hall, Simon |
|---|---|
| ISBN: | 9781398604780 |
| Auflage: | 2 |
| Sprache: | Englisch |
| Seitenzahl: | 376 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.08.2022 |
| Untertitel: | New Models, Processes and Theory |
| Schlagworte: | B2B customer retention B2B lead generation B2B marketing campaigns B2B partnership B2B strategy business marketing marketing models |
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