Implementing International Services
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
| ISBN: | 9783834915771 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 455 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Burr, Wolfgang Böhmann, Tilo Herrmann, Thomas Krcmar, Helmut |
| Verlag: | Betriebswirtschaftlicher Verlag Gabler |
| Veröffentlicht: | 23.09.2011 |
| Untertitel: | A Tailorable Method for Market Assessment, Modularization, and Process Transfer |
| Schlagworte: | Internationalisierung von Dienstleistungen Modularization Prozessmanagement Service Engineering Service Management |
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany Prof. Dr. Helmut Krcmar, Technische Universität München, Germany