Human-Centered Marketing
Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.
| Autor: | Faus, Ashley |
|---|---|
| ISBN: | 9781398619388 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.05.2025 |
| Untertitel: | How to Connect with Audiences in the Age of AI |
| Schlagworte: | Artificial Intelligence Brand Awareness Brand Trust Content marketing Content strategy Digital Marketing Thought leadership |
Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.