Hitmakers
How Brands Influence Culture
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
| Autor: | Andjelic Ana |
|---|---|
| ISBN: | 9781032874463 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Taylor and Francis |
| Veröffentlicht: | 13.12.2024 |
| Untertitel: | How Brands Influence Culture |
| Schlagworte: | Advertising BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Sales & Selling / Management Brands and branding Cultural Studies Public Relations SOCIAL SCIENCE / Anthropology / Cultural & Social Sales & marketing Sales & marketing management Sales and marketing management |
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