Health Communication Research Measures
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
ISBN: | 9781433129025 |
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Auflage: | 1 |
Sprache: | Englisch |
Seitenzahl: | 309 |
Produktart: | Kartoniert / Broschiert |
Herausgeber: | Dearing, James W. Kim, Do Kyun |
Verlag: | Peter Lang Publishing Inc. New York |
Veröffentlicht: | 10.11.2015 |
Schlagworte: | Communication Dearing Gary Health James Kreps Kyun Measures Patient-Centered |
Do Kyun Kim is Associate Professor and Richard D’Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana. His research interests are in the areas of health communication and organizational communication, focusing on the diffusion of worthy behaviors and innovations. James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.