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This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
Autor: Lam, Chervin Mattson, Marifran
ISBN: 9781433124235
Auflage: 1
Sprache: Englisch
Seitenzahl: 189
Produktart: Gebunden
Verlag: Peter Lang Publishing Inc. New York
Veröffentlicht: 23.11.2015
Untertitel: A Communication Approach
Schlagworte: Advocacy Approach Chervin Communication Gary Health Kreps Marifran
Mattson (PhD, Arizona State University) is Professor and Head of the Brian Lamb School of Communication at Purdue University. Her research is published widely in journals such as Communication Monographs, Health Communication, and Health Marketing Quarterly. She is the coauthor of two other books on health communication. Chervin Lam (MS, Purdue University) is working toward a PhD in Health Communication. His research has been published in Review of Communication and achieved top paper awards at the Central States Communication Association conference.