Green Branding
| Autor: | Errichiello, Oliver Zschiesche, Arnd |
|---|---|
| ISBN: | 9783658360597 |
| Sprache: | Englisch |
| Seitenzahl: | 147 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Veröffentlicht: | 15.03.2022 |
| Untertitel: | Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management |
| Schlagworte: | Bio-Marketing Brand Management Branding Corporate Social Responsibility Green Brand Management Green Branding Green Marketing Marketing Sociology of Brands |
Prof. Dr. Oliver Errichiello and Prof. Dr. Arnd Zschiesche are managing directors of the Büro für Markenentwicklung in Hamburg. They are also lecturers in brand sociology and brand management at the University of Hamburg and at the universities in Lucerne, Mittweida and Heide. They are authors of numerous books on brand management and brand sociology.