Global Product
It is now possible for companies to offer manufactured products to customers around the world. However, these companies face many challenges, including meeting the requirements of customers from different regions, choosing the most suitable locations for development and manufacturing, and deciding what can be global and what must be local. Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new global environment, its driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for strategies and structures to support successful global products. The author, John Stark, has helped more than 100 companies in Europe, North America, Asia, and Africa develop and market new products and implement Product Lifecycle Management systems.
| Autor: | Stark, John |
|---|---|
| ISBN: | 9781849966757 |
| Sprache: | Englisch |
| Seitenzahl: | 215 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer London |
| Veröffentlicht: | 22.10.2010 |
| Untertitel: | Strategy, Product Lifecycle Management and the Billion Customer Question |
| Schlagworte: | Change Decision Engineering Digital Product Definition Product Engineering Produktlebenszyklusmanagement Recycling best practice business complexity innovation |
John Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.