Global Marketing
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
| Autor: | Millward, Helen |
|---|---|
| ISBN: | 9781398620094 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 400 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.03.2025 |
| Untertitel: | Understanding Marketing in a Globalized Business Environment |
| Schlagworte: | Cultural Divergence Global Brands Global Consumerism Globalization Marketing Marketing Communications Marketing Ethics Production and Consumption Sustainable |
Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is the Programme Director for a suite of postgraduate Management programmes. Millward teaches Marketing at both undergraduate and postgraduate level.