Executive's Guide to Information Technology

JAMES COX is President, principal executive, and owner of jcoxcorp, inc, which is incorporated under the laws of the State of California. He has over twenty years of experience in sales, sales management, and marketing in high-technology companies, beginning with business minicomputer sales at Qantel in 1977. He was vice president of sales and marketing for a leading VAR and systems integrator that sold and implemented some of the first commercial Unix and relational database platforms during the early 1980s. He later worked with several commercial Unix vendors and was western operations manager for client/server sales for Prime Computer. He established a consulting practice in 1989 and incorporated the company in 1995. Mr. Cox received his bachelor's and master's degrees from the University of Texas and the University of North Texas respectively, and completed his doctoral work at the University of Texas in Austin, where he also taught for five years before entering computer sales in 1977. He has authored several articles and served in a number of editorial positions, and is currently researching and writing a book on the asset value of information in knowledge-based companies.

Die jüngste A.T. Kearney Studie brachte es ans Licht: In Geschäftsführer- und Topmanagementkreisen genießt die Informationstechnologie oberste Priorität auf der Tagesordnung. Führungskräfte verbringen immer mehr Zeit damit, auf dem neuesten Stand der Technik zu bleiben, die ihnen von Technikern vermittelt wird, die zwar Experten in ihrem Fach sind, aber wenig Sinn für Unternehmensfragen haben. Dieses Buch schafft Abhilfe: Es enthält genau die Informationen, die Führungskräfte brauchen, um die komplexe IT-Welt zu verstehen und erfolgreich zu meistern. (10/99)