Ethics in Marketing and Communications
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
| ISBN: | 9781349347513 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 130 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | McKinley, M. |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 13.12.2011 |
| Untertitel: | Towards a Global Perspective |
| Schlagworte: | Advertising Web 2.0 brand communication customer relationship management ethics marketing relationship management |
MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.