Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
| Autor: | Feroz, A. Karim Khan, Gohar F. Sponder Marshall |
|---|---|
| ISBN: | 9780367457921 |
| Sprache: | Englisch |
| Produktart: | Gebunden |
| Verlag: | Taylor and Francis |
| Veröffentlicht: | 25.01.2024 |
| Schlagworte: | BUSINESS & ECONOMICS / E-Commerce / General BUSINESS & ECONOMICS / Marketing / Research COMPUTERS / Data Science / Data Visualization COMPUTERS / Database Administration & Management Data Capture & Analysis Data capture and analysis E-commerce: business aspects Market research |
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