Cultural Intelligence for Marketers
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
| Autor: | Gabriel, Anastasia Karklina |
|---|---|
| ISBN: | 9781398614055 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 280 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.03.2024 |
| Untertitel: | Building an Inclusive Marketing Strategy |
| Schlagworte: | Brand management Cultural fluency Cultural marketing DEI Inclusive marketing Marketing strategy Responsible marketing Virtue-signaling |
Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal , New York Times , Washington Post and Teen Vogue .