In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
| Autor: | Bernays, Edward |
|---|---|
| ISBN: | 9780486836584 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Dover Publications Inc. |
| Veröffentlicht: | 30.11.2019 |
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