Content - The Atomic Particle of Marketing
Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
| Autor: | Lieb, Rebecca |
|---|---|
| ISBN: | 9781398694514 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 240 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.01.2021 |
| Untertitel: | The Definitive Guide to Content Marketing Strategy |
| Schlagworte: | content strategy contextual marketing digital marketing marketing campaign marketing strategy |
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Lieb was VP and Editor-In-Chief of The ClickZ Network for over seven years.