Communicate in a Crisis
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
| Autor: | Hartley, Kate |
|---|---|
| ISBN: | 9780749486501 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.08.2019 |
| Untertitel: | Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust |
| Schlagworte: | consumer behaviour crisis counseling crisis intervention crisis management influencer marketing re-branding repositions reputation management rivkin stakeholder |
Kate Hartley is co-founder of Polpeo, a crisis simulation training consultancy that works with some of the biggest brands in the world. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practice in the PR industry.