Can Gamification Close the Engagement Gap of Generation Y?
Gaming engages. How can employment become more attractive and fun? Only 16% of German employees are fully engaged and willing to go `the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
| Autor: | Schönbohm, Avo Urban, Katharina |
|---|---|
| ISBN: | 9783832538484 |
| Sprache: | Englisch |
| Seitenzahl: | 127 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Logos Berlin |
| Veröffentlicht: | 23.12.2014 |
| Untertitel: | A pilot study on the digital startup sector in Berlin |
| Schlagworte: | Engagement Gamifaction Generation Y Motivation |