Building Brand Experiences
Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
| Autor: | Coleman, Darren |
|---|---|
| ISBN: | 9780749481568 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 296 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.07.2018 |
| Untertitel: | A Practical Guide to Retaining Brand Relevance |
| Schlagworte: | brand management brand relevance brand strategy consumer behaviour customer engagement |
Dr. Darren Coleman has more than 20 years of branding experience spanning projects in the UK, continental Europe, the Middle East, South East Asia and Japan. He has helped brands such as Maybank, PepsiCo, Dubai Properties Group, Orange, BUPA, Goldman Sachs, Roche Diagnostics and Nikon, as well advising the British and Lithuanian governments on brand related issues. He is now Managing Consultant at Wavelength Marketing in the UK.