Brand Strategy in Three Steps
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
| Autor: | Mandel, Jay |
|---|---|
| ISBN: | 9781398609815 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.06.2023 |
| Untertitel: | A Purpose-Driven Approach to Branding |
| Schlagworte: | Brand authenticity Brand development Brand identity Brand management Brand storytelling Brand strategy Digital identity How to create a brand story Rebuild brand identity rebrand |
Jay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.