Brand Management
Co-creating Meaningful Brands
| Autor: | Beverland, Michael Cankurtaran, Pinar |
|---|---|
| ISBN: | 9781529616972 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Sage Publications |
| Veröffentlicht: | 28.03.2024 |
| Untertitel: | Co-creating Meaningful Brands |
| Schlagworte: | BUSINESS & ECONOMICS / Marketing / General Brands and branding For higher / tertiary / university education Sales & marketing Textbook, coursework |
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