Beyond Good Company
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
| Autor: | Googins, B. Mirvis, P. Rochlin, S. |
|---|---|
| ISBN: | 9781349540105 |
| Sprache: | Englisch |
| Seitenzahl: | 280 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Palgrave Macmillan US |
| Veröffentlicht: | 28.01.2008 |
| Untertitel: | Next Generation Corporate Citizenship |
| Schlagworte: | Corporate Strategy business corporate citizen corporate citizenship leadership rating research social responsibility strategy success |
BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA. STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.