B2B Influencer Marketing
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
| Autor: | Bennett, Nick |
|---|---|
| ISBN: | 9781398615304 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.12.2024 |
| Untertitel: | Work With Creators to Generate Authentic and Effective Marketing |
| Schlagworte: | B2B influencers B2B marketing B2B sales Business to business marketing Business to business sales Content marketing Influencer marketing Social channels |
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth. Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.