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A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
Autor: Bennett, Nick
ISBN: 9781398615304
Auflage: 1
Sprache: Englisch
Seitenzahl: 256
Produktart: Gebunden
Verlag: Kogan Page Ltd
Veröffentlicht: 03.12.2024
Untertitel: Work With Creators to Generate Authentic and Effective Marketing
Schlagworte: B2B influencers B2B marketing B2B sales Business to business marketing Business to business sales Content marketing Influencer marketing Social channels
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth. Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.

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