B2B Digital Marketing Strategy
How to Use New Frameworks and Models to Achieve Growth
Expertly explains the most up-to-date digital frameworks relevant to the B2B marketing sphere and shows how to implement these to achieve lead generation, customer retention and data management
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.
| Autor: | Hall, Simon |
|---|---|
| ISBN: | 9781398610194 |
| Auflage: | 2 |
| Sprache: | Englisch |
| Seitenzahl: | 392 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.10.2023 |
| Untertitel: | How to Use New Frameworks and Models to Achieve Growth |
| Schlagworte: | Account targeting B2B campaign management B2B customer retention B2B digital methodologies B2B lead generation B2B marketing campaigns B2B models and frameworks |
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