B2B Customer Experience
Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches.
Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches.
| Autor: | Hague, Nick Hague, Paul |
|---|---|
| ISBN: | 9781398608535 |
| Auflage: | 2 |
| Sprache: | Englisch |
| Seitenzahl: | 272 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.05.2023 |
| Untertitel: | A Practical Guide to Delivering Exceptional CX |
| Schlagworte: | B2B marketing CX strategy Customer experience business to business marketing customer engagement effective CX measurement of customer experience |
Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He has over 25 years' experience working across all industry sectors in B2B market research. He hosts the B2B Insights Podcast where he regularly interviews experts on B2B marketing, customer experience and branding. Paul Hague, based in Manchester, UK, is co-founder of B2B International. He has close to 50 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook , also published by Kogan Page.