Aesthetic Clinic Marketing in the Digital Age
From Meta to AI
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics; however, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 25 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients, and stay profitable. This updated text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners who want to keep up with the latest developments in this hotly competitive field.This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP TO THE MINUTE strategies for success
This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.
| Autor: | Lewis, Wendy |
|---|---|
| ISBN: | 9780367405182 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Taylor and Francis |
| Veröffentlicht: | 16.04.2024 |
| Untertitel: | From Meta to AI |
| Schlagworte: | BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Dermatology E-commerce: business aspects Fashion & beauty industries Fashion and beauty industries MEDICAL / Dermatology MEDICAL / Surgery / Cosmetic & Reconstructive Online marketing / Social media marketing Plastic & reconstructive surgery Plastic and reconstructive surgery Sales & marketing |
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