Account-Based Marketing
Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.
Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.
| Autor: | Burgess, Bev |
|---|---|
| ISBN: | 9781398619135 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 288 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.03.2025 |
| Untertitel: | The Definitive Handbook for B2B Marketers |
| Schlagworte: | ABM competencies ABM programme Account-Based Marketing B2B marketing Client-centric marketing Key accounts marketing Marketing strategy Strategic accounts |
Bev Burgess is founder and Chief Executive at Inflexion Group, and is best known as a worldwide authority on Account-Based Marketing. She has held senior marketing roles at British Gas, Epson, Fujitsu and ITSMA, and since she first codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing, Account BasedGrowth and Executive Engagement Strategies, all published by Kogan Page.