A Global View on Intercultural Management
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
| Autor: | Rothlauf, Jürgen |
|---|---|
| ISBN: | 9783110400625 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 360 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | De Gruyter Oldenbourg |
| Veröffentlicht: | 27.10.2014 |
| Untertitel: | Challenges in a Globalized World |
| Schlagworte: | Global intercultural test Intercultural Leadership Intercultural Management Intercultural Training Multicultural Teams |
Jürgen Rothlauf (University of Applied Sciences Stralsund)